SEO Specialist Job Description

Do you need to hire an expert SEO Specialist in Sydney, Melbourne, or Brisbane? Or are you an SEO Specialist looking for your next job opportunity? 

The world of digital marketing is evolving, and with the right SEO Specialists a business will thrive.   

With the help of WOW Recruitment and the team of WOWzers on hand to help, we can help you to find your perfect fit no matter what.   

We are leading experts in Sales, Marketing and Business Services recruitment, so contact us today if you fancy a chat about SEO Specialist roles. 

SEO Specialists are marketing professionals who use research and analysis to improve a website's ranking on search engines like Google. They find the most popular and relevant keywords used in search engine queries and insert them into websites, helping search engines find those sites and display them to web users. 

• Interpret briefs and business objectives and work with the team to develop effective SEO strategies to achieve those objectives with a detailed activity roadmap 
• Work collaboratively with team members to create, implement, and measure sophisticated SEO campaigns 
• Ensure the effectiveness and consistency of optimisation efforts across the website 
• Work to identify and rectify any SEO technical errors on the website that could affect performance 
• Analyse and configure appropriate tracking in tools such as Google Analytics and Google Tag Manager 
• Work to improve local SEO visibility where applicable, incorporating SEO best practice, Google Business Profile and other fundamental techniques 
• Manage website migrations, working to minimise SEO disruption during the process and when the new website goes live 
• Carry out backlink analysis, backlink management and link acquisition efforts 
• Perform accurate and relevant keyword research on an ongoing basis, ensuring the website optimisation is mapped correctly to the right search terms 
• Troubleshoot common SEO issues or low performance 
• Other related SEO duties as required 
• Suggest improvements for process and productivity optimization. 
• Implement SEO best practices by working with web developers and marketing teams. 
• Keep abreast of the latest SEO and digital marketing trends and best practices. 
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code 
• Work with editorial and marketing teams to drive SEO in content creation and content programming 
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.