Job Description for Performance Marketing Executive

Do you need to hire an expert Performance Marketing Executive in Sydney, Melbourne, or Brisbane? Or are you a Performance Marketing Executive looking for your next job opportunity? 

WOW Recruitment is a leading expert in Sales, Marketing and Business Services recruitment, so contact us today for a hiring consultation. 

Performance Marketing Executives are responsible for the planning and execution of targeted marketing campaigns. This role works to drive acquisition and retention and build revenue growth. 

There are a range of responsibilities involved for a Performance Marketing Executive, but a strong knowledge of digital marketing channels is a must! 

• Develop and oversee overall performance marketing strategy.
• Create and manage Google Ad campaigns. (SEM).
• Create and manage Facebook Ads and Instagram Ads. (Social media advertising).
• Ensure top organic search ranking positions (SEO).
• Regularly review and optimise all advertising campaigns for positive ROAS.
• Manage paid listings on third party websites and media partners.
• Develop and oversee email marketing and marketing automation strategy.
• Set up, manage, and optimise email marketing campaigns (EDM newsletters, drip campaigns, loyalty campaigns, etc.).
• Manage Google Analytics to track and measure all marketing campaigns.
• Regularly review multi-channel analytics reports (Search, Social, Ads, Email, Website, Blog) and recommend optimisation action plans to sales and marketing teams.
• Conduct regular conversion rate optimisation audits and execute A/B tests, user testing/feedback to improve conversion rates across the brands’ digital channels and assets.

• A bachelor's degree in marketing, communication, or a related field.