Job Description for Marketing Automation Manager

Do you need to hire an expert Marketing Automation Manager in Sydney, Melbourne, or Brisbane? Or are you a Marketing Automation Manager looking for your next job opportunity? 

WOW Recruitment is a leading expert in Sales, Marketing and Business Services recruitment, so contact us today for a hiring consultation. 

A sought-after position, a Marketing Automation Manager works with copywriters, designers and other marketing specialists to ensure that goals are met. 

This is a role that has a combination of marketing and technology and depending on the software, the Marketing Automation Manager looks after everything from the ideation of the project to the measurement of the analytics at the end. 

• Set the short and long-term vision & Strategyfor every stage of the customer lifecycle, developing a strategy and roadmap to deliver the vision. 
• Stakeholder Management: collaborate with a variety of stakeholders to identify opportunities for marketing technology to reduce costs, increase sales and improve efficiencies. 
• Manage and deliver the marketing technology stack. 
• The protector of marketing data, it’s accurate and adheres to company privacy and data management policies. 
• Journey Optimisation: work with data to analyse the effectiveness of customer acquisition and retention campaigns. Using this information to analyse the impact they have on end-to-end customer experience. 
• Collaboration including training and upskill the marketing team, develop governance and use best practice methods and to ensure the successful delivery of email marketing campaigns. 

• Bachelor’s degree preferred, plus 4-5 years of experience developing marketing communication and engagement programs. 
• Experience with automation technology is essential.