Head of Sales Job Description

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Position: Head of Sales

Primary purpose of the position:

A Head of Sales is a key leadership role within an organisation responsible for leading and managing the sales team to achieve revenue targets and drive business growth.

Duties & Responsibilities:

Sales Strategy Development

Develop and implement a comprehensive sales strategy aligned with the company's overall business objectives.
Conduct market research to identify new opportunities and trends.
Define sales targets and quotas in alignment with company goals.

Team Leadership and Management

Recruit, train, and develop a high-performing sales team.
Provide coaching, mentorship, and performance feedback to team members.
Set clear expectations and performance metrics for the sales team.

Sales Planning and Forecasting

Develop sales forecasts, budgets, and plans.
Monitor and analyse sales performance metrics to ensure targets are met or exceeded.
Adjust strategies and tactics as necessary to achieve goals.

Customer Relationship Management

Build and maintain strong, long-lasting customer relationships.
Work closely with key accounts and high-potential clients to understand their needs and preferences.
Resolve escalated customer issues and ensure customer satisfaction.

Sales Process Optimisation

Design and implement effective sales processes and workflows.
Identify areas for improvement and implement solutions to streamline the sales cycle.

Cross-Functional Collaboration

Collaborate with marketing, product development, operations, and other departments to ensure alignment and synergy.
Provide insights and feedback to inform product and marketing strategies.

Market Analysis

Stay informed about industry trends, competitors, and market conditions.
Use market intelligence to make informed decisions and adapt strategies accordingly.

Reporting and Analysis

Prepare and present regular sales reports and updates to the executive team.
Analyse sales data to identify trends, opportunities, and areas for improvement.

Skills & Qualifications:

Bachelor’s degree in business, Sales, Marketing, or related field (master’s preferred).
Proven track record of successful sales leadership and achievement of revenue targets.
Strong understanding of the industry and market dynamics.
Excellent communication, negotiation, and interpersonal skills.
Proficiency in CRM software and sales productivity tools
Experience in sales, and experience in a leadership or management role.