Chief Marketing Officer

Job Description

Do you need to hire a Chief Marketing Officer in Sydney, Melbourne, or Brisbane? Or are you a Chief Marketing Officer looking for your next job opportunity?

WOW Recruitment is a leading expert in Executive Search recruitment, so contact us today for a hiring consultation.

Position: Chief Marketing Officer

Primary purpose of the position:

The Chief Marketing Officer (CMO) is a key executive role responsible for developing and executing the company's marketing strategy to drive business growth, increase brand awareness, and enhance customer acquisition and retention. The CMO will lead a team of marketing professionals and work closely with cross-functional teams to achieve the company's overall objectives.

Duties & Responsibilities:

Develop and Implement Marketing Strategy

- Lead the development of a comprehensive marketing strategy aligned with the company's overall business goals and objectives.

- Identify target markets, customer segments, and key performance indicators (KPIs) to measure marketing effectiveness.

Brand Management

- Oversee the management and development of the company's brand identity, ensuring consistency across all channels and touchpoints.

- Monitor market trends and competitor activities to refine the brand positioning and messaging.

Digital Marketing and Online Presence

- Drive digital marketing initiatives, including website optimisation, SEO/SEM, content marketing, email marketing, and social media strategies.

- Stay updated with emerging digital marketing trends and technologies to ensure the company's online presence remains innovative and effective.

Customer Acquisition and Retention

- Develop and execute strategies to acquire new customers, including lead generation, customer onboarding, and conversion optimisation.

- Implement customer retention programs, loyalty initiatives, and customer relationship management (CRM) strategies.

Product Marketing

- Collaborate with product development teams to ensure effective product launches and go-to-market strategies.

- Develop and communicate product positioning, messaging, and differentiation.

Marketing Analytics and Reporting

- Establish and monitor KPIs to measure marketing performance, ROI, and customer lifetime value (CLV).

- Analyse data to provide insights and recommendations for continuous improvement.

Team Leadership and Development

- Build and lead a high-performing marketing team, providing mentorship, coaching, and professional development opportunities.

- Foster a collaborative and results-driven culture within the marketing department.

Budget Management

- Develop and manage the marketing budget, allocating resources effectively to achieve desired outcomes.

- Monitor expenses and ensure cost-effectiveness in all marketing initiatives.

Skills & Qualifications:

Bachelor’s degree in marketing, Business Administration, or a related field.
Experience in marketing leadership roles, with a proven track record of driving business growth.
Demonstrated experience in developing and executing successful marketing strategies
Strong understanding of digital marketing channels and technologies.
Excellent analytical skills with the ability to interpret data and make data-driven decisions.
Exceptional leadership, communication, and team-building abilities.