8 Steps to Appropriately Addressing Job Ads & Position Descriptions during COVID-19!

WOW Recruitment

Let’s be honest, the market is pretty damn competitive right now for candidates so I thought I’d share some insights on how to shape your resume to match the role you’er applying for:

  1. Don’t “embellish” your credentials – i.e. Don’t lie… That leads to a bad fit down the road.

  2. Review and analyse the Job Ad or the Position Description – Make note of the job title, duties and responsibilities, specific requirements and location. Make the decision on whether you’re suitable or not.

  3. Note the keywords used (to navigate an ATS – applicant tracking system) – Many companies utilise applicant tracking systems that scan resumes for specific keywords regarding skillsets and types of degrees achieved. Oftentimes, you can find those keywords in the job description. After reviewing the Job Description to ensure you’re qualified for the role, pick our specific phrases that describe the type of candidate the company is looking for and then…

  4. Add the keywords to your resume – if you want the chance of landing the job, edit your resume to include the specific programs the employer is looking for.

  5. Update the professional summary on the top of your resume – It’s smart to update this part for each job because in some cases, it may be the only thing the hiring manager reads. If you can’t capture their interest in your professional summary, they may not bother with the rest of your resume. I know it sounds harsh, but it’s like reading the back cover of a book to see if you’d like it. Again, you don’t want to lie. That leads to a bad fit down the road. But you want to think about what it was in their job posting that intrigued you the most. Is it the job title or the chance for advancement? Be realistic about how this job would fit your career goals and then highlight those goals in your newly customised professional summary.

  6. Be specific – Generalisations won’t set you apart from the pack. You need to get specific. Try to include facts and figures with each description of your work experience.

  7. De-clutter your resume – You want your resume to be clear and concise and customised strategically for the hiring manager who sees it. That means that clearing away the non-important features so your main accomplishments can really shine.

  8. Focus on your skills that relate to the opportunity – Present your potential new employer with a highlight reel – what’s most relevant – rather than pages covering your whole career history. Pick the most important parts of your resume that you want to be known for, then shape it to match the job you’re applying for. You’re essentially identifying your most marketable strengths and exploring those options.


In a candidate heavy market during COVID-19, it’s essential that you put that extra bit of effort in to tailoring your resume for the job you want so you can stand out from the rest!


Feel free to reach out to a member of the WOW Recruitment team for any further advise on appropriately addressing job ads and position descriptions – 02 8320 0683.

By Eydie McLeod December 22, 2025
The Great Resignation put tremendous pressure on companies to attract and retain talent. And while that’s reduced to a great extent now, 55% of employers hired solely to replace departing employees in 2025. Moreover, 38% of employers still report difficulty in recruitment. Both these facts point to one thing: you need a robust recruitment strategy. It’s the key to ensuring business stability as it enables you to get the right talent when you need it. A common dilemma organisations face when building a recruitment strategy is that of choosing between in-house recruitment vs. outsourcing to an agency. Depending on your hiring volume, role complexity, and internal resources, either approach could work. But let’s take a look at them in detail to understand which one is right for you. Cost-Effectiveness Which method works out better for your finances? Lower recruitment costs can help you free up funds for growth and increase profitability. 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Recruitment Agency When you opt for a recruitment agency, the upfront costs could be slightly higher as an agency would typically charge a percentage fee of the candidate’s first-year annual salary. Some agencies work on a fixed-fee model as well, where you pay the pre-decided amount on a successful hire. Unlike an in-house setup, you don’t have any recurring costs here. You pay only for a successful outcome, effectively outsourcing the financial risk of the search. Furthermore, recruitment specialists operate as well-oiled machines. Because they focus exclusively on talent acquisition, these firms often possess a deeper understanding of executive requirements and niche markets than a generalist HR team could maintain. Verdict The per-hire costs of in-house recruitment can be lower if you’ve got higher volumes. However, for specialised and one-off hires, agencies provide superior value. 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